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Should I Use Text or HTML Email?
There is a lot of debate when it comes to whether or not HTML email is better than plain text email. The answer depends on your particular business (and you should always test both to see how it...
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CAN Spam: Are You In Compliance?
CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing Act) was passed in 2003 and went into effect January 1st, 2004. We will touch on the main points of the CAN SPAM Act and...
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My Emails Are Getting Blocked
In this day and age, it seems like there’s a new product launch or promotion going every day. Certainly, these product launches can generate a significant, quick, income for both the product owner as...
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Double Optin vs. Single Optin
Let’s talk about what an “opt in” itself actually is. An “opt in” is nothing more than a prospect raising his or her hand virtually and saying that he or she has some level of interest in the product...
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What to Do If Your Email Gets Blocked
Depending on the reason WHY your email is being blocked, there are several things you can do to resolve the issue. These include: A URL in the email message is on a blacklist; The message has been...
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URL Blocks Can Affect Your Email Deliverability
In this day and age, it seems like there’s a new product launch or promotion going every day. Certainly, these product launches can generate a significant, quick, income for both the product owner as...
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Email Marketing Metrics
When it comes to evaluating the effectiveness of an email campaign, there are 3 key metrics to look at: Deliverability Open Rate Click-Through Rate Though there are other metrics we can look at, by...
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Self-Hosted Email
A self-hosted solution is actually housed in your own database and sits on your own server. This allows you to have ultimate control over your deliverability. In order to have this control, you are...
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What Is An IP Address?
Much like every house in a neighborhood has a number, every computer connected to the Internet has an IP (Internet Protocol) address. When a computer initiates a connection to another computer, that...
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Email Deliverability Best Practices 2
Email Deliverability comes down to 3 key components including your email reputation, your email list, and your overall marketing/messaging. There are 3 key components to implementing email...
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